Building a premium coconut water brand for an Asian food and beverage importer

The situation

A large U.S. importer of Asian food and beverage wanted its own premium brand in a category it already knew from the supply side, but had never built a brand for retail.

What we did

We built the brand from zero. We formed the entity and handled compliance and Non-GMO verification. We built the planning model, the landed cost and pricing, and the retail and promotion strategy. We sourced packaging, and we ran the brand identity work with the creative agency. Then we built the West Coast retail plan with the broker.

The result

A brand ready for market, with the economics, compliance, and retail plan in place before the first order.