Diligence and relaunch for a sustainable water brand

The situation

An investor group was looking at a small sustainable bottled water brand. They needed to know whether it could compete before they committed capital.

What we did

We ran discovery and diligence ahead of the acquisition. Once the deal closed, we led the brand repositioning and packaging redesign and built the go to market strategy. Then we stayed on as advisors, with a seat on the advisory board.

The result

A clean entry for the new owners, a brand rebuilt for retail, and a relationship that ran for four years.