Turnaround of an acquired fermented foods brand

The situation

A venture fund acquired a regional fermented vegetable brand. Neither the buyer nor the seller had run a consumer brand, and the business was burning cash with no plan to scale.

What we did

We stepped in as the operating team. We rebuilt the brand and packaging, refined costs to bring the price in line with the competitive set, and tightened sourcing and co-packing. We built the three year budget, the financials, and a sales plan from the bottom up, then took the brand from one region into five, anchored by Whole Foods and Sprouts.

The result

Monthly burn down 50%. Distribution in five U.S. regions. A product line turned into a company positioned for its first strategic round.