U.S. market entry for a European kefir brand

The situation

A leading European kefir and cultured dairy brand was weighing a move into the United States, a category where one player holds over 40% share.

What we did

We ran the work in three phases over four months: feasibility, a full factbase on the category and competitors, then a costed, prioritized go to market strategy.

The result

An honest read. Entry was viable only with a U.S. based leader, a strong brand partner, and real capital behind it, since retail cycles run six to nine months before the first meaningful placement. The client moved forward on the first stages of the plan and began searching for a U.S. leader.